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Matthew, Global Brand Manager for AXE at Unilever, smiling outdoors in a suit

Brand Management at Unilever: Matthew's Story

Don't just follow the playbook

What Matthew learned along the way

When people think about careers in FMCG, they often picture strategy, planning, and process (which is not wrong, but there is more to it than just that!)

If you ask Matthew, Global Brand Manager Axe / Lynx, Partnerships & Media, one of the most valuable career lessons he's learned is much simpler:

Don't be afraid to bring your personality to the role.

As part of our Minute Mentorship series, we sat down with Matthew to talk about his transition from agency life to Unilever, building brands through culture, and why the best work happens when you're genuinely excited about what you're creating.

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