Wild Retail Brand Lead (US)

Hoboken, NJ

Professional seated at a conference table with laptops and a presentation screen in a modern office setting

Job ID:: R-1176655
Date posted:: 10/09/2026
Job Type:: Full time
Job Category:: Customer Development

Role Profile: Wild Retail Brand Lead (US)

Reports to: Jack Winnack

🔑 Key Accountabilities

1. US Brand Management & Execution

Consumer Insights: Develop a deep understanding of the US customer, their segmentations, and local retail trends.
Strategic Messaging: Adapt retail messaging to resonate with the US market while staying true to global brand values.
NPD & Commercial Feedback: Influence the New Product Development (NPD) pipeline by looping US market insights back into commercial decision-making.
Retail Identity: Define and uphold merchandising principles and on-shelf messaging to ensure maximum visibility and impact.
Marketing Excellence: Lead the execution of best-in-class shopper marketing and retail activation programs.

2. Growth Planning & Commercial Architecture

US Growth Plan: Partner with the GM to build and track "Growth Blocks," ensuring all strategic pillars hit key milestones and drive top-line revenue.
Smart PPA: Tailor range and Price Pack Architecture (PPA) for specific retailers to maximize volume, margin, and category growth.
Omnichannel Alignment: Synchronize US influencer activations with physical retail windows to drive foot traffic and ensure the brand "wins" at the shelf.

🛠️ Job Requirements

3 years experience in sales or marketing FMCG
Commercial Strategy Expertise
Start-up experience

Pay: The pay range for this position is $103,000 to $154,400. Unilever takes into consideration a wide range of factors that areutilizedin making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. 

Bonus: This position is bonus eligible. 

Long-Term Incentive (LTI): This position is LTI eligible. 

Benefits: Unilever employees are eligible toparticipatein our benefits plan. Should the employee choose toparticipate, they can choose from a range of benefits to include, but is not limited to, health insurance 

(including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paidvacationand holidays, as well as access tonumerousvoluntary benefits. Anycoveragesfor health insurance and retirement benefits will bein accordance withthe terms and conditions of the applicable plans and associated governing plan documents. 

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please seeKnow Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

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